Double Up Food Bucks
BRIDGE CARD / SNAP / EBT
Twenty-five separate businesses at the market accept SNAP Electronic Food Benefits (Bridge Card). In 2011, the market piloted an incentive program, Double Up Food Bucks, which allows Bridge Card patrons to double the value of their purchases (up to $20 per market visit) at the Flint Farmers’ Market, and use their rewards to obtain Michigan grown fruits or vegetables. “Double Up Food Bucks is a state wide program involving over 50 Michigan farmers’ markets. Our unique contribution in Flint involves technology. While vendors at every other market have to accept and manage wooden or metal tokens, customers at our market possess DUFB rewards cards and vendors process the cards using wireless machines and smart phones. By 2012, the program will be fully implemented at our market, and we expect to provide a successful model for other markets as electronic access becomes available at farmers’ markets nationwide.
Through a grant from the Ruth Mott Foundation, the market partnered with Michigan State Extension and the Genesee Intermediate School District to combine nutritional education with supplemental SNAP benefits during the summer of 2010. This pilot program proved extremely successful and will be reintroduced a the Flint Farmers’ Market in 2012.